Zero To Scale: A Playbook To Build Consumer Brands In India Offers A Practical, Battle-Tested Path To Turning A Brand Concept Into A Scalable Business In IndiaS Vibrant Market. This Non-Fiction Guide Blends A Clear Playbook With A Real-World Roadmap, Designed For Aspiring Entrepreneurs, Product Managers, And Marketing Professionals Who Want To Win In TodayS Crowded Digital Landscape. Authored By Arindam Paul, It Carries An Energizing Yet Grounded ToneConfident, Educational, And Relentlessly PracticalBuilt Around The AuthorS Own Journey Of Transforming Atomberg From A Pre-Revenue Startup Into A Powerhouse With Over 1000 Cr In Annual Revenue.

Zero To Scale Goes Beyond Theory By Laying Out How To Navigate Every Critical Function A Brand Must Master. The Book Is Organized Around Core AreasProduct Development, Distribution Channels, Customer Acquisition, Brand Building, And Organizational DynamicsPresented In A Hands-On, Storytelling Style That Keeps Ideas Relatable And Actionable. Readers Will Move Through Practical Frameworks, Case-Driven Examples, And Step-By-Step Playbooks That Make Complex Concepts Feel Accessible And Exciting, Especially For Those Aiming To Scale Quickly In IndiaS Unique Market Landscape.

• Core Topics And Playbook Frameworks Across Product, Distribution, Acquisition, And Brand Building
• Real-World Case Study: AtombergS Growth Journey And The Actionable Lessons It Yields
• Practical Templates, Checklists, And Milestones To Implement Immediately
• Clear, Concise Writing With A Hands-On, Results-Oriented Approach

Readers Of Zero To Scale Will Finish With A Practical Blueprint They Can Adapt To Launch Or Scale A Consumer Brand In India, Plus The Confidence To Make Data-Driven Decisions. The Book Leaves You Thinking Differently About GrowthEquipped With Tools, Strategies, And A Mindset Ready To Turn Ambitious Ideas Into Lasting Impact.